Privacy Policy
Effective Date: 30 October 2025

This Privacy Policy sets out how Ads and Ventures Pty Ltd (ABN 92 647 861 318), trading as Ads Daddy (“Ads Daddy”, “we”, “us”, or “our”), collects, uses, stores, discloses, and protects personal information obtained through our websites, advertising campaigns, or services.

We are committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and where applicable, the Information Privacy Act 2009 (Qld). By accessing our website or using our services, you agree to the terms of this Privacy Policy.

1. Collection of Information

1.1 Personal Information
We may collect personal information that identifies you or could reasonably identify you. This may include:

(a) Full name;
(b) Email address;
(c) Phone number (verified via SMS);
(d) Postcode or location within Australia;
(e) Age declaration (confirmation that the individual is 18 years or older);
(f) Employment or self-employment status;
(g) Loan purpose or finance category (e.g. vehicle, personal loan, commercial asset finance);
(h) Business name and ABN (for commercial finance leads);
(i) Any other information voluntarily submitted by you via forms or communication.

1.2 Non-Identifying Information and Log Data
When you visit our website, we may automatically collect standard log data including:

(a) IP address;
(b) Browser type and version;
(c) Device and operating system;
(d) Time and date of visit;
(e) Referring pages and pages visited on our website.

1.3 Cookies and Tracking Technologies
We use cookies, tracking pixels, and similar technologies to collect usage data, track preferences, improve advertising performance, and enhance user experience. You may disable cookies in your browser settings; however, some site features may not function as intended.

2. Method of Collection

2.1 We collect personal information directly from you when you:

(a) Submit a lead form, quote request, or enquiry on our websites or advertisements;
(b) Communicate with us by phone, email, or other digital means;
(c) Interact with our advertising campaigns; or
(d) Engage with us via a third-party referral or integrated platform.

2.2 All data is collected lawfully and fairly, with informed consent where required. This is in accordance with Australian Privacy Principle 3 and 5.

3. Purpose of Collection

We collect, use and disclose personal information for the following purposes:

(a) To provide Pay-Per-Lead (PPL) services and respond to enquiries;
(b) To deliver leads to approved finance providers or brokers;
(c) To verify lead quality and eligibility;
(d) To communicate with you about your enquiry or campaign;
(e) To improve our advertising, user experience and marketing systems;
(f) To comply with applicable legal or regulatory obligations.

We may also use aggregated and de-identified data for internal analytics, reporting, and campaign optimisation.

4. Disclosure of Information

4.1 We may disclose personal information to:

(a) Finance brokers, aggregators, or service providers engaged to deliver services requested by you;
(b) CRM or cloud-based platforms used in our lead distribution process;
(c) Marketing or analytics partners for campaign performance analysis;
(d) Legal or regulatory authorities as required by law.

4.2 Cross-border disclosure may occur where our technology providers store or process data overseas. In such cases, we take reasonable steps to ensure compliance with the Australian Privacy Principles (APP 8).

4.3 We do not sell, rent, or trade personal information to unrelated third parties.

5. Children’s Privacy

We do not knowingly collect information from individuals under the age of 18. If you are under 18, do not submit personal information through our website or services. If we become aware that such information has been submitted, we will delete it promptly.

6. Security and Storage

We take reasonable steps to protect personal information from misuse, loss, unauthorised access, modification, or disclosure. This includes:

(a) Secure servers and storage platforms;
(b) Encrypted access and restricted user permissions;
(c) Regular review of data access protocols.

Notwithstanding the above, no method of transmission over the internet is completely secure. You acknowledge that any personal information provided is at your own risk.

7. Data Retention

We retain personal information for as long as necessary to fulfil the purpose for which it was collected or as otherwise required by law. When personal information is no longer required, we will securely delete or de-identify it.

8. Direct Marketing and Communication

We may contact you using your email address or phone number to provide information about related services, offers, or campaigns. You may opt out at any time by:

(a) Using the “unsubscribe” link in our email communications; or
(b) Contacting us directly to withdraw your consent.

All electronic communication complies with the Spam Act 2003 (Cth).

9. Access and Correction

You may request access to personal information we hold about you or request correction if it is inaccurate, out of date, or incomplete. Requests should be submitted to our Privacy Officer using the contact details below. We will respond to such requests within a reasonable timeframe and in accordance with Australian Privacy Principle 12 and 13.

10. Data Breaches

If we become aware of a data breach involving your personal information that is likely to result in serious harm, we will notify you and the Office of the Australian Information Commissioner (OAIC) in accordance with the Notifiable Data Breaches scheme.

11. Third-Party Websites and External Links

Our website may contain links to third-party websites or resources. We are not responsible for the privacy practices or content of external websites. Users are encouraged to read the privacy policies of any external site before providing personal information.

12. Limitation of Liability

While we implement reasonable measures to secure your data, we are not responsible for unauthorised access to personal information arising from:

(a) Circumstances beyond our control;
(b) Data shared by you with external providers or third parties;
(c) Use of unsecured or public internet connections.

13. Changes to this Privacy Policy

We may update this Privacy Policy at any time in response to legal, operational or technical changes. Updated versions will be posted on our website and are effective immediately upon publication. Continued use of our services constitutes acceptance of the revised policy.

14. Your Rights

You may:

(a) Request access to or correction of your personal information;
(b) Request deletion of your personal information, subject to legal retention requirements;
(c) Withdraw consent to marketing communications;
(d) Make a complaint regarding how your personal information is handled.

Requests and complaints will be handled in accordance with our obligations under the Privacy Act 1988 (Cth).

15. Contact Us

Privacy Officer
Ads and Ventures Pty Ltd (ABN 92 647 861 318)
Email: hello@adsdaddy.com
Website: www.adsdaddy.com/au

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):
Website: www.oaic.gov.au