Stop buying lead lists let AI build them from public registers
The 5-step setup to turn public business registers into a fresh prospect list every morning
Free PDF, 4 pages. Updated 2026-10-27. Enter your first name and email to download it now; a copy is also emailed to you.
What's inside
Bought lead lists are old, shared with your competitors and full of wrong numbers. Most industries already sit in a public register: licensing boards, company registers, business directories. AI can find the right register, pull the businesses that match your client and refresh the list every day. One run for mortgage brokers in Australia came back with more than 4,000 businesses from a single public register.
Tell the AI exactly who you're looking for: step 1
Describe your ideal client in plain words: industry, licence or job title, location, size, and what you need for each row (business name, website, phone, contact person). The tighter the brief, the cleaner the list.
Let the AI find the public registers: step 2
Ask: "Which public registers or directories list these businesses?" Examples: in Australia, the ASIC professional registers (credit licensees and credit representatives) and ABN Lookup; in the UK, Companies House; in Germany, the Unternehmensregister; in the US, state licensing boards. Local businesses are also listed on Google Maps.
Pull the data with the Apify connector: step 3
Apify has ready-made scrapers for directories and Google Maps, and a connector for Claude. Point it at the register or directory from step 2 and export everything into one sheet. Keep only public business details.
Clean it in one sheet: step 4
Ask the AI to remove duplicates, drop closed or unlicensed businesses, and add a column for why each business fits. One sheet, one row per business, nothing you could not show the business owner.
Save it as a routine: step 5
Schedule the same instructions to run every morning, so new businesses land in the same sheet before you start work. Your list stays fresh without anyone touching it.
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Frequently asked questions
Why stop buying lead lists?
Bought lists are often old, shared with competitors and full of wrong details. A list built from a public register is current and only contains businesses that match your client.
Where do I find public business registers?
Ask an AI which registers list your target industry. Common ones are licensing boards, company registers like Companies House or ABN Lookup, and business directories.
Is it legal to build lead lists from public registers?
Use public business information only and check the outreach rules where you are, such as the Spam Act in Australia or GDPR in Europe, plus the register's terms of use.
How do I keep the list fresh?
Save the instructions as a scheduled routine so it runs every morning and adds new businesses to the same sheet.
Is the guide really free?
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