How to Use WhatsApp for Advertising in 2025: The Smart Marketer’s Playbook

Adrian Bluhmky •

Published:

July 30, 2025

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, Click here.
Adrian Bluhmky, the Ads Daddy & Founder of Ads and Ventures

1. Understand the Playing Field

Meta isn’t disrupting private chats — it’s monetising attention zones (Status & Channels).

Treat WhatsApp like a private sales room, not a public feed.

2. Set Up Your WhatsApp Business Foundation

Create or optimise your WhatsApp Business Account
Set up Quick Replies, Away Messages, and Product Catalogues
Link WhatsApp to your Meta Business Manager

3. Launch a Status Ad Funnel (Top of Funnel)

Use Meta Ads Manager to create Status Story Ads
Target broad or custom audiences (like Instagram)
Focus on short-form vertical video with a swipe-up to chat CTA
Think: “Stories-style ads” with high intent built in.

4. Build a Channel + Retargeting Strategy

Set up a WhatsApp Channel for regular content
Invite customers to follow it via ads, email, and social media
Retarget people who viewed your Status or engaged with your Channel
Smart Play: Turn views into warm retargeting audiences.

5. Design a “DM-First Funnel”

Use Status/Channel ads to drive traffic into a 1:1 chat
Set up automated sequences (e.g. welcome flow, FAQs, product info)
Include human handovers for consultations, demos, or high-ticket sales
This replaces email + chatbot + SMS — all in one place.

6. Capture & Sync First-Party Data

Collect names, emails, and phone numbers in-chat
Sync into your CRM (e.g. via Zapier, GoHighLevel, HubSpot)
Use this data to build future lookalike audiences
Remember: WhatsApp = Owned Data.

7. Track Engagement & Optimise

Track opens, replies, and CTA clicks in Status
Use UTM links + Meta reporting to measure ROI
A/B test creatives — but keep them native and low-friction
This is your new direct-response dashboard.

8. Grow Now — Before the Paywall Hits

Meta’s playbook is predictable:
1. Organic reach →
2. Channel growth →
3. Pay-to-play flip.
Get in early while Status + Channel views are still free
Timing = leverage.

Final Take

WhatsApp isn’t “just another ad channel.”
It’s intimacy + intent + scale — with some of the highest open rates in the world.

Most marketers will sleep on this.
You won’t.

About The Author

Adrian Bluhmky

Adrian Bluhmky, the Ads Daddy, is a leading expert in paid advertising and digital marketing. He's been called a "marketing mastermind" by his clients and is recognised as one of the top growth strategists in the industry. Adrian holds two Master's degrees in Marketing from two top-tier universities. He was also named one of the leading brains behind the Swiss Digital Days by the digitalswitzerland. He was featured in digitalswitzerland for his innovative digital marketing approach to fuel the country-wide event with attendees.

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About Adrian Bluhmky

Adrian Bluhmky, the Ads Daddy, is a leading expert in paid advertising and digital marketing. He’s been called a “marketing mastermind” by his clients and is recognised as one of the top growth strategists in the industry. Adrian holds two Master’s degrees in Marketing from two top-tier universities. He was also named one of the leading brains behind the Swiss Digital Day campaigns. He was featured in digitalswitzerland for his innovative digital marketing approach to fuel the country-wide event with attendees.