2. What Personal Data We Collect and Why We Collect It

• Personal Information:
  
• This includes your name, email address, phone number, company name, billing information, and preferences (likes and dislikes).
• We collect this when you fill out forms, request consultations, or purchase services.

• Usage Data:
  
• This includes pages visited; links clicked, time and date of visits, and interactions with embedded content.
• We collect this using cookies and similar technologies.

• Device Information:
  
• This includes your IP address, browser type, operating system, and device identifiers.

• Business Activities:
  
• We may collect information about your business activities as provided by you.

• Comments Data:
  
• We collect data from comments forms, your IP address, and browser user agent string to help with spam detection.

• Media Data:
  
• Avoid uploading images with embedded location data (EXIF GPS).

• Technical Data:
  
• We collect IP addresses, browser user agent strings, and cookie data.

• Sensitive Personal Data:
  
• Ads Daddy does not collect any sensitive personal data (e.g., health information).

• Legal Basis/Consent:
  
• We process data based on consent (e.g., email lists), contract (service purchases), legitimate interests (improving services, preventing fraud), and legal obligations.

3. How Long We Retain Your Data

• Comments: Retained indefinitely for automated approval of follow-up comments.
• User accounts: Information is retained as long as the account exists. Users can edit or delete their information.
• Contact form submissions: 6 months for customer service purposes.
• Analytics data: 180 days for analyzing website traffic and usage patterns.
• Other data: Retained as long as necessary for the purposes outlined in this policy or as required by law.

4. Where Your Data Is Sent

• Data Transfers: Some data may be transferred to our Australian entity subject to Australian privacy laws that provide equivalent protection to GDPR.
• Visitor comments: This may be checked through an automated spam detection service.

5. How We Protect Your Data

• We implement technical and organizational measures to protect your data, including encryption, access controls, and staff training in data protection.

6. What Data Breach Procedures We Have in Place

• We have procedures in place to deal with potential or real data breaches, including internal reporting systems and contact mechanisms.

7. What Automated Decision Making and/or Profiling We Do with User Data

• We do not use any automated decision-making or profiling with user data.

8. Industry Regulatory Disclosure Requirements

• Ads Daddy is not subject to any specific industry regulations or additional privacy laws.

9. Cookies and Tracking Technologies

• Cookies: We use cookies to store your preferences and login information, track user trends and patterns, and deliver advertisements. You can manage your cookie preferences through your browser settings.

• Embedded content: Articles on this site may include embedded content (e.g., videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content.

• Gravatar: An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

10. Legal Basis for Processing

We process your personal information based on the following legal grounds:

• Consent: We may process your information with your consent, such as when you sign up for our email list or request a consultation.

• Contract: We may process your information to fulfill our contractual obligations, such as when you purchase our services.

• Legitimate Interests: We may process your information for our legitimate interests, such as improving our services, preventing fraud, and providing general business support.

• Legal Obligation: We may process your information to comply with applicable laws and regulations.

11. Children’s Privacy

The Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information, please get in touch with us.

12. Google Analytics

We use Google Analytics to collect information about how you use the Site. This information is used to improve the Site and our services. We also use Google Analytics Advertising Features, such as Remarketing, Google Display Network Impression Reporting, DoubleClick Platform integrations, and Google Analytics Demographics and Interest Reporting. You can opt out of Google Analytics Advertising Features by visiting Google’s ad settings or the Network Advertising Initiative opt-out page.

13. Meta Pixel

We use the Meta Pixel to track conversions from Meta ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on our website. You can manage your ad preferences through your Meta account settings.

14. Updates to this Privacy Policy

We may update this Privacy Policy from time to time. We will post any changes on the Site and update the Effective Date.

15. Contact Us

If you have any questions about this Privacy Policy, please contact us at hello(at)adsdaddy.com.

16. Governing Law

The laws of Estonia govern this Privacy Policy.